Here at habitatery®, we want to see your interior design business thrive. Since 2004, it has been our mission to assist certified designers in simplifying and monetizing their business so their creative process can thrive. Today we continue that mission by providing our Luxe members more valuable information.
We'd like to suggest how you may improve your online portfolio through some simple design and marketing techniques that should help you attract more clients.
HOW TO MAKE YOUR ONLINE PORTFOLIO MORE EFFECTIVE
Today, most homeowners use the internet as an aid to help find the right products, services and design professionals. So, more than ever, it is important to ensure your online portfolio is as effective and easy to use as possible.
Most of you already have a website to showcase your work. But if your website does not already have the four following features, you might be missing out on some new leads and opportunities.
1. Simplify your website page structure
For interior design websites, the most effective page structure is usually: Home, Portfolio, Services, About & Contact. The majority of visitors to your website will only visit about 3 pages, so you want to make those pages as simple and as easy to find as possible. Cluttering your website with too many pages could likely result in fewer new leads contacting you.
2. Make it easy for people to contact you
If it is not clear on how people can call, email you, or quickly get in touch, then you'll likely lose potential leads from your website. Your contact page should include a clickable email address, a clickable phone number (especially when viewers are on a mobile device), and a very simple contact form. Generally, the shorter the contact form, the more likely someone will use it. Often times, designers will include lots of drop downs and options in their contact forms, such as project budget, project location, and so on. But lots of fields almost always results in fewer leads.
3. Include a call to action on every page
It should be very clear what a website visitor should do once they are on your website. Often times, there should only be one Call To Action, which will be something like "Get In Touch For A Quote" or "Let Us Know More About Your Project" or something clean, simple and easy to understand. If you have too many calls to action, you'll likely see fewer leads. And if you have no call to action at all, then it will be unclear what your prospective clients should do once they are on your website, or how to initiate a consultation.
4. Blend beauty and function together
Every interior designer should have a beautiful website to show how great a professional you are. But if your website is not clear, and if it does not function well, then your website will be like an expensive art piece just hanging on a wall. Make your website beautiful yet useful. You'll soon see more leads come through your site once you do these two things.
We are here to help your design business thrive